Ruben has always found inspiration from HannahxBarbera and Tex Avery cartoons. Growing up in NY with heavy city influences, he developed respect for graffiti writing. Doodling from a very young age, after serving in the Marine Corps, Rube found himself collaborating with RedBull and High Times Magazine designing fashion shows in large cities and becoming a favored name in the Cannabis art industry. He began painting murals in the city of Denver and quickly expanded to both coasts with appearances at Art Basel Miami, San Francisco Southern California and the Midwest.